On April 16, 2024, associate professor Yuriy Rydzel organized a guest lecture, the speaker of which was Sherman Kostyantyn, a specialist in marketing and online advertising, owner of the online marketing agency “Linx Agency” as part of the study of the discipline “Marketing in sports” for students of higher education of the OPP “Fitness and recreation” on the topic: “How to build your brand in the field of sports”.

During the lecture, the expediency and perspective of creating their own brands for fitness trainers and social media management algorithms were discussed.

Thank you Mr. Kostyantyn for cooperation and interesting and relevant information!