We continue our series of publications about the micro-credit educational program for retraining and social adaptation of internally displaced persons within the TURBO project. This time, participants have started a new learning module focused on helping Ukrainian entrepreneurs enter and thrive on international trading platforms.

The “Promotion on Global Marketplaces” module opens new horizons for small and medium-sized enterprises — from the first steps on international platforms to building a recognizable global brand. It is about modern strategies, digital tools, and the courage to think globally.

During the classes, participants explore opportunities offered by Amazon, Etsy, eBay, Shopify, and other platforms, mastering online marketing tools and learning how to scale their businesses through effective digital presence.

Module lecturer – Larysa Babachenko, PhD in Economics, Associate Professor, Department of Marketing, PR Technologies and Logistics, Chernihiv Polytechnic National University.

The TURBO project “The Universities’ Reaction to Big Obstructions: Building resilient higher education to respond and manage societal crises” aims to increase the resilience, preparedness and responsiveness of Ukrainian higher education institutions (HEIs) by building their capacities, improving competencies and sharing experiences.