The microcredit educational program for retraining and social adaptation of internally displaced persons (IDPs) within the project “The Universities’ Reaction to Big Obstructions: Building resilient higher education to respond and manage societal crises (TURBO)” continues.

Within the course “Fundamentals of Business Design,” participants have started the module “Promoting on Global Marketplaces,” which introduces them to modern opportunities for doing business through international e-commerce platforms.

The training covers four thematic blocks:

• – fundamentals and principles of operating on global marketplaces;
• – research and niche selection for entering international markets;
• – stages of company entry into marketplaces;
• – strategies for promoting products on global platforms.

The module is conducted by Larysa Babachenko, PhD in Economics, Associate Professor at the Department of Marketing, PR Technologies, and Logistics.

As a final assignment, participants will work on selecting the most suitable marketplace for their own business idea, taking into account target audience, competitive environment, and logistical parameters.

Project “The Universities’ Reaction to Big Obstructions: Building resilient higher education to respond and manage societal crises” (101129315-TURBO-Erasmus-EDU-2023-CBHE). The main aim of TURBO project is to increase the resilience, preparedness and responsiveness of Ukrainian higher education institutions (HEIs) by building their capacities, improving competencies and sharing experiences.

This project has received funding from the European Union (ERASMUS-EDU-2023-CBHE) under grant agreement No 101129315.