“TURBO: Educational Program for the Development of Small and Medium-Sized Businesses.” Financial Business Model: How to Assess the Viability of a Business Project
This update highlights a session held within the microcredit educational program for retraining and social adaptation of internally displaced persons (IDPs) under the project “The Universities’ Reaction to Big Obstructions: Building resilient higher education to respond and manage societal crises (TURBO).”
On March 17, 2025, as part of the module “Business Project Management,” a training session on “Financial Business Model” took place. The class was led by Valentyna Moskalenko, PhD in Economics, Associate Professor at the Department of Marketing, PR Technologies, and Logistics, mentor of entrepreneurial initiatives, and business planning consultant.
The session focused on a critically important aspect of entrepreneurship — the development and analysis of a financial model that allows for substantiating the sustainability and feasibility of a business idea. Participants worked with key elements of financial structure: costs, revenues, break-even point, profitability assessment, and return on investment. The training also covered approaches to testing hypotheses regarding product pricing, sales volumes, and business scaling.
The session helped participants understand how to transform an idea into a well-calculated action plan with clear financial benchmarks.
Project “The Universities’ Reaction to Big Obstructions: Building resilient higher education to respond and manage societal crises” (101129315-TURBO-Erasmus-EDU-2023-CBHE). The main aim of TURBO project is to increase the resilience, preparedness and responsiveness of Ukrainian higher education institutions (HEIs) by building their capacities, improving competencies and sharing experiences.
This project has received funding from the European Union (ERASMUS-EDU-2023-CBHE) under grant agreement No 101129315.