On 6 May 2025, an academic mobility programme was successfully launched to bring together Ivano-Frankivsk National Technical University of Oil and Gas and the Chernihiv Polytechnic National University. The aim of the initiative is to deepen cooperation, exchange experience and integrate educational opportunities for future marketers.

The programme involves master’s students majoring in ‘Marketing’ from both universities and teachers from the departments.

The initiators and organisers are:

• From Ivano-Frankivsk National Technical University of Oil and Gas: Professor Iryna PEREVOZOVA and Associate Professor Khrystyna OBELNYTSKA.
• From the Chernihiv Polytechnic National University: Professor Inna KHOMENKO.

The first event was the online training ‘Digital Marketing Strategies’, which combined theory with practice, including lectures and a case study.

The training was delivered by:

• Andrii PIASTA – ‘Social media advertising systems’.
• Khrystyna OBELNYTSKA – ‘Effectiveness as a degree of customer satisfaction’.
• Iryna PEREVOZOVA – ‘Types of strategic management, levels of strategic decisions and typology of enterprise strategies’.
• Nadezhda DALIAK – ‘Strategies for managing relationship marketing’.
• Ihor ZEMLIAKOV – ‘Analysis of digital diagnostics tools in marketing’.

Key achievements of the event:

• – Coherence of the training topics with the curricula of both universities.
• – Students gained practical skills through a case study.
• – Combining the efforts of teachers and practitioners to develop digital competencies.

All participants will receive certificates.

Further prospects for cooperation:

• – Integration of educational programmes and resources.
• – Exchange of best practices.
• – Improving the quality of training for marketers.
• – Development of the professional community.

The academic mobility programme between Ivano-Frankivsk National Technical University of Oil and Gas and the Chernihiv Polytechnic National University continues its work to strengthen the partnership and open up new opportunities for students and teachers.