Research and teaching staff of the Department of Marketing, PR-technologies and logistics together with graduates of the educational program “Business Marketing and Internet Communications” NU “Chernihiv Polytechnic” from November 18 to December 8, 2021 performed research work “Market research in travel tourists and tourist destinations of Chernihiv-2021 “. The client of the study is the Department of Culture and Tourism of the Chernihiv City Council.

The results of the marketing research of the market of incoming tourists and tourist destinations of Chernihiv-2021 were presented on December 10, 2021 by associate professor Zabashtanska TV at the strategic session on the development of marketing strategy of the city of Chernihiv, which was attended by applicants for higher education educational program “Business Marketing and Internet Communications”.

An important stage for the beginning of the development of marketing strategy in the field of tourism in the city of Chernihiv was performed by applicants for higher education, who in real conditions have acquired practical skills in marketing and market research.