Implementation of the academic mobility programme between Ivano–Frankivsk National Technical University of Oil and Gas and the Chernihiv Polytechnic National University: joint online training for masters of ‘Marketing’ speciality

On May 13, 2025, within the framework of the partnership agreement on academic mobility between Ivano-Frankivsk National Technical University of Oil and Gas and the Chernihiv Polytechnic National University, the next stage of the joint educational project was held – an online training for master’s students majoring in ‘Marketing’.

The training programme was organised by the Department of Entrepreneurship and Marketing of Ivano-Frankivsk National Technical University of Oil and Gas together with the Department of Marketing, PR-Technologies and Logistics of Chernihiv Polytechnic National University. The main goal of the event is to deepen academic cooperation, integrate the content of academic disciplines and intensify interaction between teachers and students of both universities.

The training on ‘Strategic Marketing Management: Business Development, Quality and Customer Relations’ covers materials of several educational components provided for in the curricula of the master’s programmes of both universities. The total duration of the training is 8 hours, of which 4 hours are allocated for online classes and 2 hours for self-study. Upon completion, participants will receive certificates.

Speakers of the training:

• – Lysenko Iryna – The mechanism of modern quality management
• – Moskalenko Valentyna – Marketing strategies for growth. Marketing management during the scaling of MSMEs
• – Riabov Ihor – Marketing strategies for segmentation and target market selection
• – Larysa Babachenko – Creating relationships with consumers

The purpose of the inter-university training is to:

• Comparison and harmonisation of the content of the master’s programmes of Ivano-Frankivsk National Technical University of Oil and Gas and the Chernihiv Polytechnic National University
• Formation of students’ experience of inter-university interaction
• Deepening the practical component of strategic marketing
• Expansion of interdepartmental cooperation through joint educational formats

All participants (both teachers and students) will receive official certificates of participation.

The partnership between the departments continues and opens up new opportunities for joint development of educational products, trainings and research initiatives.

Programme coordinators:

– From Ivano-Frankivsk National Technical University of Oil and Gas – Prof. Iryna Perevozova, Associate Professor Khrystyna Obelnytska

– From Chernihiv Polytechnic National University – Prof. Inna Khomenko

Follow the news about the next stages of the academic mobility programme on the websites of both universities!