As part of the workshop series on starting one’s own business for participants of the TURBO educational program for the development of small and medium-sized businesses, implemented in partnership with the NGO “Chernihiv European,” an inspiring session was held with Svitlana Baranova, founder of the Wooden Page brand — a creative enterprise specializing in gift products, custom décor, and wooden furniture.

Svitlana Baranova shared her journey of establishing her business, discussing the challenges encountered, the importance of personal motivation, adaptability, and flexible planning. Participants learned about organizing production processes, customer support, product promotion, and building a personal brand. A lively discussion highlighted opportunities to combine aesthetics, functionality, and social purpose within a business.

The meeting served as a practical component of the program, aimed at developing entrepreneurial skills, critical thinking, and understanding the local market. Launching one’s own business is not only about profit but also about values, meaning, and transforming the environment.

Project “The Universities’ Reaction to Big Obstructions: Building resilient higher education to respond and manage societal crises” (101129315-TURBO-Erasmus-EDU-2023-CBHE). The main aim of TURBO project is to increase the resilience, preparedness and responsiveness of Ukrainian higher education institutions (HEIs) by building their capacities, improving competencies and sharing experiences.

This project has received funding from the European Union (ERASMUS-EDU-2023-CBHE) under grant agreement No 101129315.